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It's Not About the Money: In Search of Grounded Fundraising
For us, ministry fundraising is the overflow of a deep sense of purpose. In “It’s Not About the Money”, we look past formulas, and explore both the nuance and the big picture of the fundraising journey. It’s not about tips, tricks, or clever phrasing. It’s about being grounded. Each episode focuses on an aspect of real life as a support-seeker. We hold space for both practice and theory. Join us as we explore the truth that, while the funding is essential, it’s not about the money.
It's Not About the Money: In Search of Grounded Fundraising
49. Sales ≠ Sleazy: Rethinking the S-Word with Bernie Anderson
In this episode of It’s Not About the Money, we’re joined by Bernie Anderson—missions leader, podcast host, business consultant, and certified Growability coach. Bernie helps us reframe our ideas around sales and fundraising, showing how sales, when done with integrity and generosity, can become a transformative experience for both the giver and the receiver.
We talk about why fundraising isn’t a transaction but a transformation, why great fundraisers are great listeners, and how donor alignment is better than manipulation. Bernie shares wisdom on identifying donor personalities, avoiding burnout through authenticity, and how storytelling—done honestly—can drive partnership fruit.
If you've ever felt awkward "making the ask" or have been burned by manipulative sales tactics, this episode will feel like a breath of fresh air. Bernie reminds us that fundraising is discipleship, that rejection isn’t failure, and that there’s no such thing as “sacred vs. secular” when you're doing Kingdom work.
📚 Books + Articles
- To Sell Is Human by Daniel H. Pink
– A modern, research-driven take on how everyone is in sales, whether they realize it or not. - The Spirituality of Fundraising by Henri Nouwen
– A short but powerful read framing fundraising as spiritual formation and invitation.
🎧 Podcasts
- The Psychology of Fundraising: Part 1 and Part 2 (Counselor Panel)
- NATM Episode 29.5 with Bernie Anderson
- Global Trellis Podcast
– Co-hosted by Bernie Anderson and Amy Young; supports cross-cultural workers in soul care and sustainability. - Growability Podcast
– Focused on leadership, business development, and nonprofit growth; co-hosted by Bernie.
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